Test ahrefs tools. If you want to test out the different subscription options, Pro and Guru have a free 7-day trial, and for Geekflare readers, we have a special extended 14-day Semrush trial. Test ahrefs tools

 
If you want to test out the different subscription options, Pro and Guru have a free 7-day trial, and for Geekflare readers, we have a special extended 14-day Semrush trialTest ahrefs tools  Of course, the more impactful the decisions were, the better

David Stein, VP of Content and SEO, Wunderman Thompson. Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of these the better. You can also try out some of our free tools. . Deploy the tools and make the transition. Ahrefs’ Image Alt Text Generator uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. If you’re using a testing tool, it’ll probably produce some nice graphs for you to analyze once the test is over. You can use Notion AI to do the following: Generate summaries. Duration: 7 hours 4 minutes. It also generates an on-page SEO report that includes the web page's: Title. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Keyword Research Tools. txt. Ahrefs memberikan kamu informasi mengenai pencarian kata kunci, melacak backlink dan website kompetitor, hingga melihat peringkat halaman di mesin pencari. On Page SEO Checker. On-SERP SEO Tool: With detailed keyword metrics like search volume and keyword difficulty displayed directly in the SERP, I no longer need a separate on-SERP SEO tool for keyword analysis. Ahrefs Keyword Generator. It's now widely regarded as both a. You can rate resources before linking to them in your own content, establishing your credibility. 1. But the lab data is more useful for testing. “The $99 plan is cheaper than the other websites’ tools,” – Alex Chaidaroglou, Director of Altosight. Events. And the results are showing us that it is unlikely for other backlink checker. Comece hoje mesmo a usar o Gerador de Palavras-Chave da Ahrefs para encontrar ideias de palavras-chave vencedoras. Alongside Site Explorer (for. June 1, 2021 9 min read. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. Nobody is going to trust a website that was designed in 1995. Nozzle for data. If your page isn’t ranking where it should, you can always improve it. Generally, you want to see the actual field data, which is what you’ll be measured on. CEO. 34K. You can use it not only for keyword monitoring but also for your entire SEO strategy. Beispiele für SEO-Tests. Create an “optimized” video. Looking for a quicker and easier method? Use Ahrefs’ Site Audit to crawl your website, then head to the Overview report and look for “3XX redirect in sitemap. 5 Good By Rob Marvin Updated August 31, 2019 The Bottom Line Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. So with AWT, we’re essentially opening up free access to Site Audit and Site Explorer for verified websites. Page speed measures how fast a web page loads and renders for users, typically measured in seconds. Of course, the more impactful the decisions were, the better. UX optimization tools. Best. While its interface isn't geared for beginners, it's a solid. Alt text matters for four main reasons. etc. Translation: We’re discovering new broken links all the time. User Satisfaction. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. AdGet access to everything Ahrefs has to offer and become an SEO pro. An estimate of the total number of visitors to the website per month. They provide extra information beyond the standard “blue link,” which helps get more clicks to your content. Kegunaannya mirip seperti SEMrush, kamu juga bisa memakai Ahrefs sebagai platform untuk menunjang aspek SEO website kamu. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Seed keywords are the starting point of your keyword research process. Ahrefs’ AI Sentence Rewriter Tool can be highly useful for content creators, writers, and editors who want to improve the quality and clarity of their sentences. However, the users perceive the pricing for Ahrefs products different, the reviews confirm that: “The SEO tools by Ahrefs have a very low price,” – Greg Bianiasz, Chief Marketing Officer at Marketing & Advertising Agency. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain. 更多信息请访问我们的产品博客 →. What is integrated marketing communications? Integrated marketing communications (IMC) is the process of unifying a brand’s messaging to make it consistent across all media that the brand uses to reach its target audience. Generally speaking, Ahrefs was the most accurate tool for estimating traffic of high traffic websites. By inputting sentences. Save time and enhance your marketing and content performance with these free copywriting tools powered by AI. txt files from the cache in the test environment. Get ranking updates for desktop and mobile. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. The full list includes: PSI API. Let’s take a closer look at what Ahrefs offers as an SEO tool. Check Domain Authority With Moz. Rich snippets (also known as rich results) are search results pulled from code called schema markup. Ahrefs’ Outline Generator can be immensely helpful for students, researchers, and academics who need to organize their thoughts and create a well-structured outline for their academic papers. Google Keyword Planner Tool 6. Design is important. for “seo vs sem”:. Content assistant – Designed to help you write SEO friendly content. 3. It also generates an on-page SEO report that includes the web page's: Title. Backlink tracker, Keywords rank tracker, SEO monitoring. Rank Tracker for unlimited keyword tracking. 3. txt. With 332. It’s the second largest crawler on the internet, after Google, and it can help you discover the most minute details about keywords, ranks, SERPS, and backlinks. Breadth. The 4 tools are. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Analyse your website for common technical SEO issues and optimisation best practices. Includes keyword research for YouTube, Amazon, and Bing. KWFinder by Mangools is a keyword research tool that will help you find & analyze any keywords that you should rank for. Get started. The higher the score, the stronger the link profile. Also, not every page that returns a response code other than 200 requires your attention. Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. Dejando a un lado factores de posicionamiento conocidos, hay muchos escenarios “depende” en SEO. You can think of Ahrefs Webmaster Tools (AWT) as Google Search Console…except made by Ahrefs. But you CAN compare Surfer with its main competitor: Clearscope. Backlinks have a direct impacton ranking, and backlink research is one of Ahrefs’ strongest muscles. Free Link Building Tool – Find 144 relevant link opportunities in just 3 steps. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. Here is an example of a typical progression at an agency: SEO Intern/Graduate > SEO Executive > SEO Manager > SEO Director > Head of SEO. UR stands for URL Rating. 50 for 100 tracked keywords with daily ranking updates, local and mobile tracking, and unlimited reporting. Hit “Add to queue,” then “Export queue as sitemap. Millions of people are visually-impaired, and many use screen readers to consume online content. Check My Links. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. Start course. Keyword Explorer works similarly to other keyword research tools. Veterinarians. Finding evergreen topics is all about staying away from time-sensitive topics and focusing on topics that are searched for consistently on Google. It’s hard to deny that both Moz and Ahrefs are amazing tools in their own right. Ahrefs has a dedicated tool called Site Audit that can be used for free as part of Ahrefs Webmaster Tools. Can improve ‘topical relevance’. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand is in the market. Calculate your SEO investments. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. Ahrefs’ SEO Title Generator can assist in optimizing titles for better search engine visibility. Just type in a broad keyword like “drone,” hit “Find keywords,”. With Ahrefs providing 2 months free on their annual billing which is a pretty good deal, so all we just want to say is that don’t miss these tools because we don’t know when Ahrefs will remove this offerAhrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Content editing and enhancement. Step 2. These work by converting on-screen. React JS is a development tool. 对于经过验证的网站,你将在站点审计中每月获得额外的5,000爬行信用,并且在站点浏览器中取消了一些限制。. Fill this in to set the og:title, og:description, and og:image tags. Keyword research, backlink audit, rank tracking. PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions. Consider words or phrases that invoke humor and smart wordplay. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from more than 170 countries. Let’s expand on each variable because it can be quite tricky to get to some final numbers. Fully & instant access ahrefs seo tool once payment made. React is no different from any other tool within a development stack, whether that’s a WordPress plugin or the CDN you choose. Fill your content calendar for weeks, months, or even years in minutes. Aquí van cuatro beneficios de hacer tests SEO: 1. There are many tools you can use for testing and monitoring. Ahrefs’ Image Alt Text Generator uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. Pick pricing plan which fits for your needs best. You can see that when we do this for Moz, Site Explorer finds the same. Use a traffic estimation tool. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. 29, 2020. The formula to calculate share of voice is: SOV = Brand visibility value. By using these tools, you open doors to lots of new friends around the. Ahrefs provides robust backlink analysis, while Keywords Everywhere offers convenience for quick keyword data. Learn which keywords your competitors rank for, and how much traffic each keyword sends their way. If you find spammy or low-quality links pointing to your site, you can use this tool to signal search engines to ignore those links, safeguarding your website’s reputation. The tool’s insights help you pinpoint and fix technical mistakes that will improve the health of your site. Rank Math. The easiest way to do this is to click on the Date settings, head over to the Compare tab, and select a year-over-year comparison for the period you’re investigating. Ahrefs Webmaster Tools (AWT) can help you with various SEO tasks, such as: Keyword Research. Then add a Position filter from 1-1 and hit Apply. This way, you can find links your competitors have but you don't (yet). And More. 1. Hit the “SERP” button and compare your page’s SEO metrics to those that outrank you. Screaming Frog SEO Spider — Best for websites with under 500 URLs. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. The Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect chains, and highlight no-follow links for any webpage. Content Explorer — This potent tool finds the most popular content on any topic for you. June 3, 2021 28 min read. It’ll crawl all the pages on your site and show the server response code for each page. Ahrefs Keyword Generator is one of the free tools offered by Ahrefs, which is a popular paid service. Fact 1. By inputting relevant keywords and describing the content accurately, the tool can generate SEO-friendly titles that improve the ranking of web pages in search engine results. Go to the editor for a post or page, then scroll down. The Rich Results Test tool allows you to check your rendered page as Googlebot would see it for mobile or for desktop. At Ahrefs, we have UR and DR. We removed all NSFW queries from this list. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Simply export your data and reports to a PDF or CSV file. Pick a plan that suits your needs, and we’ll see you on the other side. For example, we rank for these keywords in the top 10 with a single page: Fact 2. Ahrefs users can use Site Audit to analyze websites and find both technical SEO and on-page SEO issues. Semrush found at least one referring domain for 99. Ahrefs Pricing. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. As the search space flourished, some meet-ups gained enough traction to organize namesake conferences, including LondonSEO XL and SMX London. Get the list of keywords that a target website or URL ranks for in search. MonsterInsights. You can import inbound references from different sources and even add. Performs deep link analysis, can check backlink types, links’ geolocation, etc. Organic search refers to the non-paid search results from a search engine. Alt text improves accessibility. Backlink data is useful for finding orphan pages because it brings URLs from Ahrefs’ link index into the mix. Semrush found at least one referring domain for 99. Check your organic traffic in Ahrefs’ Site Explorer. Sonar is a free Amazon product research tool where you can find keywords that can help you discover new products, find profitable products, improve product listing visibility for products you’re already selling, and even improve Amazon SEO. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. This is why users choose Sitechecker. The largest percentage. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from more than 170 countries. Ahrefs’ SEO Title Generator can assist in optimizing titles for better search engine visibility. Rank Math ist ein WordPress SEO Plugin, welches für Onpage und technische SEO hilfreich ist. SE Ranking – Best combination of features and value. A regular expression (regex) is a sequence of characters used to find patterns within text. SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments. Article Performance. 1. This is arguably the best method because Google Search Console alerts you to sitemap errors in the future. 2. 1. The generated text combines both the model's learned information and its understanding of the input. Ahrefs offers four different pricing tiers: Lite at $99 a month – ideal for small businesses and freelancers; Standard at $199 a month – brilliant for medium businesses; Advanced at $399 a month – great for large businesses1. When it comes to Ahrefs vs. So if you already have one, go ahead with it. Learn how to use Ahrefs' SEO tools and reports to improve SEO and get more organic traffic. Its free features include: On-page SEO report. Sort the results by the “Traffic” column to see which videos get the most organic search traffic. Altogether, Majestic is a very powerful SEO platform and their backlink tools allow for an excellent and deep range of insights on competitor link behavior, which you can then use for your own. They determine the actions you take, so you should choose the KPIs wisely. Here's how it works: On this page, enter the URLs of the domains you want to check. Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages. Duplicate content. Check for 100+ SEO issues. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. Ahrefs. For example, enter “parenting” in the search box and click on “low competition topics” to see the results load with some pre-defined filters to help you identify low competition topics. By awesome I mean, seriously. Website Auditor: Does SEO health check and crawling and indexing. By using these tools, you open doors to lots of new friends around the world and tell your story in a way that everyone loves. eBay. We’re the only SEO tool that will pick up. Use Google Ads data. 400. Google Data Studio lets you merge data from varying sources, such as Google Search. It’s a strategic approach that guides communication and tactics used across all marketing channels. Use our free keyword rank checker. 1. PageSpeed Insights (PSI) is a free tool provided by Google that analyzes a page’s desktop and mobile performance and provides suggestions for improving its speed and user experience. It also provides advanced data about the internal and external scripts used on the page. 100. 2. If you regularly post on both platforms, this can be a time-saver for your business. Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance. How to Use Ahrefs' Backlink Checker | Ahrefs TutorialsChecking for any inbound and outbound links is crucial for your business. AhrefsSiteAudit is a web crawler that powers Ahrefs' Site Audit tool. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. Obtain step-by-step instructions for your website optimization. Sign up for Google Search Console, add your property, plug your homepage into the URL Inspection tool, and hit “Request indexing. Get more traffic with Ahrefs' free SEO tools: Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar, and more. Backlinks have a direct impacton ranking, and backlink research is one of Ahrefs’ strongest muscles. By Joshua Hardwick. Google’s Rich Results Test tool is useful to validate schema on a page-by-page basis where Google’s rich results can appear. Ahrefs is more expensive than AnswerThePublic, but it does provide a wider range of tools. Switch the tab to Questions. Bing and Yandex have their own versions, and so does Ahrefs. Ahrefs Keywords Explorer is a comprehensive keyword research tool that offers valuable insights to YouTube creators. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). Which makes comparing their pricing to Semrush a little more complicated. Jeder sollte verschiedene SEO-Tests durchführen, je nach den individuellen SEO-Zielen. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. Winner: Tie. Our bot indexes fresh, accurate information. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. META SEO Inspector. 8 billion keywords across 10 search engines in 171+ countries. Google Ads tells you the average cost per conversion. The impact of AI will lower the. How you do that depends on the channel you’re creating content for. They order a few dozen articles from Fiverr and expect you (and Google) to be impressed. You can explore the tool and at the same time learn. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. 1. Seed keywords are the starting point of your keyword research process. This use case helps in enhancing organic search traffic, increasing. Hreflang tags. Step 2: Select Ahrefs individually or purchase a plan to gain access to additional tools such as SEMrush group buy. Moz Keyword Explorer for the best all-around free SEO keyword research tool Google Keyword Planner for researching paid keywords Ahrefs for simple SEO tools Semrush for advanced SEO. . But Ahrefs is a suite of tools. — Gary 鯨理/경리 Illyes (so official, trust me) (@methode) July 21, 2021. The tool is constantly improving itself—for instance, 25,000 keywords are updated every minute. Includes keyword research for YouTube, Amazon, and Bing. However, Ahrefs stands out with plenty of unique features. Once you’ve run your audit, head over to the All issues report in Site Audit. Step 3: Create a user account and complete the checkout process. The generated text combines both the model's learned information and its understanding of the input. It has a 30-day free trial to test the tool’s features, and the entry-level plan is a value for money option for SEO. You can use it not only for keyword monitoring but also for your entire SEO strategy. Rich Results Test tool. Ahrefs’ Certification Course. Ahrefs’ comprehensive package comes with a price tag (starting at $99 a month for its Lite package), but the company also recommends a suite of. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. Course materials are available to Ahrefs users: Webmaster tools or Subscription. Ahrefs is a complete SEO tool. ”. . 10. Find evergreen topics. It helps in creating compelling and relevant ad text that increases click. Sitechecker — Best for entry-level business owners and in-house marketers. This bot can crawl any website unless disallowed, and prevents excessive load on website servers by limiting crawling to 1 request per 2 seconds by default. Rank checker – Check if you already rank on the first page of Google and see who your. Why organic search is important. Use this data to run controlled tests to improve your conversion rate. When looking at ahrefs. 3. UX optimization tools won't magically improve user experience, but usability testing will help you understand user behavior and diagnose problems so you can optimize pages and give people what they. Ahrefs Review: The Bottom Line. Google Rich Results Test Tool 9. Learn how to use our new free SEO tool: Ahrefs Webmaster Tools to improve your website's SEO health and gain actionable insights to improve SEO for your site. xml. London’s search community was nascent but sizable from the early noughties. Have fun on your SEO adventure. They define your niche and help you identify your competitors. Google previously used the content from the desktop version of pages and made this change in response to the increasing number of users accessing. Ahrefs is more expensive than AnswerThePublic, but it does provide a wider range of tools. 3. Go to the Organic keywords report. Ahrefs group buy is best alternative of ahrefs free trial. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. With the URL Parameters tool, site owners had granular control over how Google crawled their site by specifying how certain parameters affect the content on their site. SEOMoz, Ahrefs tends to give businesses and teams better analytics. Brian Dean, founder of Backlinko, say that Ahrefs is his #1 go-to tool for backlink analysis: "I've tested over 25 link analysis tools and none come close. This tool generates multiple variations of ad copy based on the given inputs, allowing marketers to experiment and test different messaging approaches. Ahrefs Webmaster Tools is a free tool that’ll help you improve your website’s SEO performance. SE Ranking is a robust SEO toolkit that best suits small to medium sized agencies and in-house teams. g. But being able to at least identify issues that can be forwarded to a specialist is a must for every SEO pro. Google previously used the content from the desktop version of pages and made this change in response to the increasing number of users accessing. Log in to Google Search Console. Get actionable insights that will help you rank better in search engines. Within a short period of time, Ahrefs built a sterling reputation in the SEO community and became widely regarded as one of the most accurate backlink analysis tools on the market. Check for multiple ranking URLs. (@spyfu responded quickly and working to resolve). The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. The key factor that makes Ahrefs stand out is data quality. Market research is a process of gathering, analyzing, and interpreting information about a given market. Semrush for overall functionality. So, if you experienced a negative SEO attack on one page, Penguin would penalize your entire site and rankings would drop across the board. Ahrefs will start tracking data and will send you regular updates. 33/hour (+ retainer), freelancers cost $68/hour (+ retainer), and an in-house SEO specialist costs $71K/year (in the U. Overall, SEMrush provides a superb rank checker that allows you to track and manage your keywords in a comprehensive way. Ahrefs Certification Course. 5K searches per month in the U. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. 3. If you’re a beginner and want to get a feel of keyword research tools, give it a try. vidIQ. More organic SOV means more traffic, leads, and revenue for your business. Here are all the steps you should take: 1. Good news: non-Enterprise plan users will be happy to know that you can now test Ahrefs APIv3 for FREE. Excellent Keyword Tools – Ahrefs generates millions of keywords on a single research query. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. It’s easy to get started tracking keywords with Ahrefs. 30, 2023 Written by Brian Dean Today I’m going to reveal the. Penguin used to demote entire sites with link spam. 2. But if you want to check the status of all your rich results, you’ll need to use Google Search Console. In my opinion, Notion is one of the most accessible AI copywriting tools to improve efficiency. A sitemap is a file stored on your server that tells search engines where to find important content on your website. Use Ahrefs’ SEO Toolbar. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Inbuilt filters, in every report — Analyze the data you care about, and nothing else. Backlink anchor text — Analyze anchor texts to see. The Ahrefs API helps users bring data from Ahrefs to other tools they’re using. About. As if that was not enough, toss in an upgraded. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. Both tools are free for website owners. Google Structured Data. Word count. Use Ahrefs’ Keywords Explorer. In fact, only about 1% of the parameter. If you like it and you want a paid version, Ubersuggest is still WAY more. Create ad copy. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. Microsoft Corp. Consider making videos about these topics. Fully & instant access ahrefs seo tool once payment made. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Majestic and Ahrefs are VERY different tools. You can also try out some of our free tools. There are many tools you can use for testing and monitoring. So here’s another method: Go to Ahrefs’ Site Audit. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Ahrefs Site Audit — Best for website content auditing. Discover how to do keyword research and find the right keywords for your campaign. Game developers can utilize Ahrefs’ Acronym Generator to create unique and memorable acronyms for characters, factions, locations, and special abilities within their games. unveiled its first homegrown artificial intelligence chip and cloud-computing processor in an attempt to take more control of its technology and. The difference between lab and field data is that field data looks at real users, network conditions, devices, caching, etc.